Tattoos as a Form of Advertising

Everyone knows that if you want to be known as edgy or hip, then you have to get a tattoo. One Des Moines, Iowa tattoo shop is taking this to the next level. They have partnered with major companies in the area to develop a new revenue stream for their business. It has proven to be profitable for the tattoo parlor, the client, and the companies themselves. Curious? Read on.

How a Des Moines Tattoo Parlor Has Changed the Game of Advertising

We’re not sure where the concept of getting a tattoo of your favorite business came about, but one great example is the iconic grilled cheese restaurant in Cleveland, OH called “Melt.” If someone gets a tattoo with their logo on it, with room for creative ingenuity, then that person gets free grilled cheese sandwiches for life. Sound amazing? We thought so!

If you’ve ever gotten a tattoo in Des Moines, then you’ve probably heard of this. These guys are cashing in on this niche. Any business that has a similar promotion to the one mentioned above offering discounts or freebies for getting inked has a direct line to a tattoo artist. The tattoo shop gets a cut from the company. The client gets a discounted tattoo. The company gets a unique way to advertise their business. I’m not sure if you would want to tattoo very many of your favorite businesses on your skin, but hey, if you’ve got a collection of random tats anyway, then what’s the big deal?

Des Moines, Iowa Businesses Are Slower to Adapt Then Expected

While this idea is both outside the box and effective, the businesses in Des Moines, Iowa have been a little shy to warm up to the idea of these brand tattoos. So far, there have been only a couple local businesses that have adapted this idea. Most find it alarming and too far outside of their normal advertising regimen to consider it a viable option for their brand. They say that they don’t want “that type of person” representing their brand. The companies with this type of thinking tend to be of a more conservative nature.

So how to these tattooists get more Des Moines businesses on board? Well take a look at this overview of their Des Moines tattoo resources and you’ll be able to understand their marketing. We can imagine that if they put a little bit more effort into reaching out to businesses with this idea, instead of prospective tattoo clients, then they would probably have better results.

If you have an idea like this Des Moines tattoo shop and you think that you’d like to be mentioned on our advertising blog, then feel free to drop us a line on our contact form. We get quite a few responses every month, but you never know, you’re next great idea could help a lot of people outside of your industry and your area. Don’t worry about letting go of your “company secrets.” We’ll be sure to make the story as vague as possible without giving away too many details just like we’ve done here with this tattoo parlor’s story.