Every business owner knows that a product or service is only worth what someone is willing to pay for it. What many fail to realize is that there is something even more important beyond that. If your target market doesn’t know about your product or service, then no one is going to buy it. Period. I’ve looked into the field of laser vision correction and found that many of the LASIK surgeons throughout the United States aren’t marketing their services very well. They’re leaving dollars on the table that are going straight to their competitors.
Sure, you might think that there’s enough customers to go around, but don’t you want most of them? Don’t you want it to be YOUR choice to turn customers away because you are simply too busy to schedule them for an operation? Of course you do, and in this post, you’re going to discover a couple of intelligent ways to market your LASIK practice so that you can get some of those new customers who are looking for correct their vision right this very minute.
Here’s a simple case study of what LASIK Atlanta has been doing and how it’s been working for them. Feel free to steal as much information as you want from this post and apply it to your own practice.
Exactly What LASIK Atlanta Has Been Doing to Get New Customers
So from what I can tell, the organization was only started a few months back. According to the registration of the website, it’s only been around for three months (at the time of me writing this piece). However, the owner of the website, Tom Spradlin, has been in numerous interviews throughout the Atlanta, Georgia metropolitan news circuit and he’s doing a great job of promoting his free service for consumers. What is this service, you might ask?
LasikAtlanta.org is an all-inclusive consumer advocacy site detailing the in’s and out’s of the field of laser vision correction. It only focuses on one specific area…Atlanta, GA. According to Mr. Spradlin’s recent interview, the reason for focusing on Atlanta only, is so his staff members can take the time to thoroughly vet all of the LASIK surgeons in the area. Since it’s such a new organization, doing anything else outside of it’s headquarters would be taking on too much, and they don’t want to overextend themselves.
If you look on the LASIK Atlanta Facebook page, you’ll see that they update their content frequently with the appropriate hashtags to gain interest from people searching for corrective vision surgery. It doesn’t matter if the potential customer has astigmatism, nearsightedness, or farsightedness, they address all concerns right there on their fanpage.
Be Like LASIK Atlanta and Put Out Fresh Content.
Another thing that this organization is doing extremely well is putting out additional websites that address specific problems and frequently asked questions. For instance, they’ve got a blogspot site, a tumblr site, an instagram account, twitter, and many others that they update frequently. Each of these addresses very specific issues all tied to vision correction, but with certain themes dedicated to each. For instance, on their wix site, they only talk about LASIK cost management. You see what they did there?
For more information on how you can use this information to market your own LASIK practice, shoot us an email and if we get enough interest, we’ll spell it out for you on our next post.