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Marketing Your LASIK Practice to Get New Clients

Every business owner knows that a product or service is only worth what someone is willing to pay for it. What many fail to realize is that there is something even more important beyond that. If your target market doesn’t know about your product or service, then no one is going to buy it. Period. I’ve looked into the field of laser vision correction and found that many of the LASIK surgeons throughout the United States aren’t marketing their services very well. They’re leaving dollars on the table that are going straight to their competitors.

Sure, you might think that there’s enough customers to go around, but don’t you want most of them? Don’t you want it to be YOUR choice to turn customers away because you are simply too busy to schedule them for an operation? Of course you do, and in this post, you’re going to discover a couple of intelligent ways to market your LASIK practice so that you can get some of those new customers who are looking for correct their vision right this very minute.

Here’s a simple case study of what LASIK Atlanta has been doing and how it’s been working for them. Feel free to steal as much information as you want from this post and apply it to your own practice.

Exactly What LASIK Atlanta Has Been Doing to Get New Customers

LASIK Atlanta GeorgiaSo from what I can tell, the organization was only started a few months back. According to the registration of the website, it’s only been around for three months (at the time of me writing this piece). However, the owner of the website, Tom Spradlin, has been in numerous interviews throughout the Atlanta, Georgia metropolitan news circuit and he’s doing a great job of promoting his free service for consumers. What is this service, you might ask?

LasikAtlanta.org is an all-inclusive consumer advocacy site detailing the in’s and out’s of the field of laser vision correction. It only focuses on one specific area…Atlanta, GA. According to Mr. Spradlin’s recent interview, the reason for focusing on Atlanta only, is so his staff members can take the time to thoroughly vet all of the LASIK surgeons in the area. Since it’s such a new organization, doing anything else outside of it’s headquarters would be taking on too much, and they don’t want to overextend themselves.

If you look on the LASIK Atlanta Facebook page, you’ll see that they update their content frequently with the appropriate hashtags to gain interest from people searching for corrective vision surgery. It doesn’t matter if the potential customer has astigmatism, nearsightedness, or farsightedness, they address all concerns right there on their fanpage.

Be Like LASIK Atlanta and Put Out Fresh Content.

Another thing that this organization is doing extremely well is putting out additional websites that address specific problems and frequently asked questions. For instance, they’ve got a blogspot site, a tumblr site, an instagram account, twitter, and many others that they update frequently. Each of these addresses very specific issues all tied to vision correction, but with certain themes dedicated to each. For instance, on their wix site, they only talk about LASIK cost management. You see what they did there?

For more information on how you can use this information to market your own LASIK practice, shoot us an email and if we get enough interest, we’ll spell it out for you on our next post.

New Varicose Veins Natural Treatment Marketing Tactics

So all of a sudden, almost out of nowhere, I’m seeing a ton of advertising and marketing being done for companies that produce varicose veins treatment creams, supplements, herbal tonics, and devices. What most of the American public doesn’t know, is that almost all sales language is completely made up to sound like the best doctors in the country have recently ‘uncovered’ some breakthrough formula. It’s all the same. I asked the marketing gurus over at Veritas Inc what they thought about it and what they had to say completely blew my mind. The president of the marketing firm stated that this type of marketing has been going on for ages. It’s not just with spider vein treatments either. It’s with anything health related. Where someone can stand to make a few bucks from selling a product, you can be sure that there are plenty of marketers waiting in line to promote that very product.

Granted, according to the Safety & Health Council on Varicose Veins, there are certain natural treatments that people can use that seem to be pretty effective. To read more about the legitimacy of the options for varicose veins and natural treatment, be sure to investigate the authority on the subject, the SHC. Now that being said, there are plenty of other people with fake testimonials saying that this product or that product is better than all the rest. What I can’t believe still is that most people believe what they read! They say a sucker is born every minute, but with the availability of the internet, it’s more like every second!

Here’s what these guys do…they take the same old ingredients that all of the other supplements for varicose veins have in them and come up with a new fancy name. They then come up with new packaging and place all of the required warning labels on it. They make it look as though it’s the newest thing on the market, but neglect to tell people that they could have bought it under a ton of other names as well.

You see with most of the natural treatments out there, not just for varicose veins, the ingredients aren’t really proprietary, Many scientists are able to reverse-engineer what all is in varicose veins natural treatments and give that information over to any company willing to pay the money. I don’t know about you, but that seems just a little shady to me…but I guess that’s just marketing.