Category Archives: Uncategorized

Something’s Going on With Texas Bail Bond Companies

Have you ever had someone you know get arrested? Have you ever been the person that they call from jail? If so, then I bet you’ve had your fair share of run-ins with bail bondsmen. I hope this never happens to you in Texas though. If you think your city is bad when it comes to self-promoting, just look at the Dallas/Fort Worth area. Not only can your typical bail bondsman write bonds, but so can attorneys and lawyers (if licensed to do so). That makes the competition extremely fierce and the more competition there is, the shadier people can be.

Dallas Texas Advertising

Now, don’t get me wrong, there are some very good bail bonds agents in Dallas, Texas. There’s probably a lot of good ones actually if you think about all of the surrounding areas. However, when everyone and their brother can write a bond in that state, many of these guys are trying to get clients by giving the lowest rate possible. Honestly, I’m not sure how they make money. Furthermore, I’m not sure how they’re still in business.

If you don’t know what a bail bond is, simply put, it is a legal document backed by an insurance company that promises a defendant’s appearance in court. Since most people can’t afford to pay the full amount of bail that was set, they use a bondsman to get released from jail. They do this because a bonding company will only charge 10%-20% of the bail. If the person doesn’t show up for court though, they’ll go after the co-signer for the full bail amount. One of the newest Dallas County bail bonds review websites has sprung up which details a lot of the interactions that a person will have with a bondsman if they get that unfortunate call from the jail. You can dive further into what the bonding process is exactly on the linked website.

How a Bail Bondsman Traditionally Advertises

If you tend to stay out of bars and steer clear of shady neighborhoods, then you probably haven’t seen much in the way of advertising from a bail agent. But for the rest of us (yeah we like those types of neighborhoods), we get inundated with a lot of visual stimuli relating to the industry. There’s the signs on the bus stop shelters, paid advertising on the local networks, phone numbers on matchbook covers, and more. If you can think of a place to put your phone number that doesn’t cost too much, a bondsman has put his/her phone number there. I guarantee it.

With so much competition in Texas though, it makes you wonder how some of these smaller bonding companies are getting their business. One Tarrant County bail bonds agent has stated that in order to get more clients, he has to charge the minimal amount (10%). If he doesn’t, the potential client will just call around to other bonding companies until someone gives a cheaper rate. Sounds horrible to me! Just think of the implications here. The customer has all the power!

The Shady Side of Texas Bail Bonds

With more competition comes the necessity to either get really good at your job and hone in on your marketing plan, or cut some corners and break the law. Haha, we know that the last one isn’t a very good option, but hey, people do it!

In Texas, there are some bail bondsmen who go below the minimum percentage rate allowed by law. They’ll tell a potential customer that they’ll give them some sort of a discount/special because of this or that, and only charge them 5%. Not only does this break the Texas bail bond laws, it is an extremely poor business model.

To truly get ahead in any business, you have to market yourself like a pro, spend your advertising dollars wisely, and adhere to strict policies that diminish liability. Shady business practices (cheating) always gets found out one way or another. These guys should do themselves a favor and quit while their ahead.

For more information on the subject, please visit the company we mentioned in this article (contact info below)

Tx Bail Bonds
3839 McKinney Avenue Suite 155-2192
Dallas, TX 75204
214-563-3221

Dallas Bail Bonds Map

Tattoos as a Form of Advertising

Everyone knows that if you want to be known as edgy or hip, then you have to get a tattoo. One Des Moines, Iowa tattoo shop is taking this to the next level. They have partnered with major companies in the area to develop a new revenue stream for their business. It has proven to be profitable for the tattoo parlor, the client, and the companies themselves. Curious? Read on.

How a Des Moines Tattoo Parlor Has Changed the Game of Advertising

We’re not sure where the concept of getting a tattoo of your favorite business came about, but one great example is the iconic grilled cheese restaurant in Cleveland, OH called “Melt.” If someone gets a tattoo with their logo on it, with room for creative ingenuity, then that person gets free grilled cheese sandwiches for life. Sound amazing? We thought so!

If you’ve ever gotten a tattoo in Des Moines, then you’ve probably heard of this. These guys are cashing in on this niche. Any business that has a similar promotion to the one mentioned above offering discounts or freebies for getting inked has a direct line to a tattoo artist. The tattoo shop gets a cut from the company. The client gets a discounted tattoo. The company gets a unique way to advertise their business. I’m not sure if you would want to tattoo very many of your favorite businesses on your skin, but hey, if you’ve got a collection of random tats anyway, then what’s the big deal?

Des Moines, Iowa Businesses Are Slower to Adapt Then Expected

While this idea is both outside the box and effective, the businesses in Des Moines, Iowa have been a little shy to warm up to the idea of these brand tattoos. So far, there have been only a couple local businesses that have adapted this idea. Most find it alarming and too far outside of their normal advertising regimen to consider it a viable option for their brand. They say that they don’t want “that type of person” representing their brand. The companies with this type of thinking tend to be of a more conservative nature.

So how to these tattooists get more Des Moines businesses on board? Well take a look at this overview of their Des Moines tattoo resources and you’ll be able to understand their marketing. We can imagine that if they put a little bit more effort into reaching out to businesses with this idea, instead of prospective tattoo clients, then they would probably have better results.

If you have an idea like this Des Moines tattoo shop and you think that you’d like to be mentioned on our advertising blog, then feel free to drop us a line on our contact form. We get quite a few responses every month, but you never know, you’re next great idea could help a lot of people outside of your industry and your area. Don’t worry about letting go of your “company secrets.” We’ll be sure to make the story as vague as possible without giving away too many details just like we’ve done here with this tattoo parlor’s story.

Marketing Your LASIK Practice to Get New Clients

Every business owner knows that a product or service is only worth what someone is willing to pay for it. What many fail to realize is that there is something even more important beyond that. If your target market doesn’t know about your product or service, then no one is going to buy it. Period. I’ve looked into the field of laser vision correction and found that many of the LASIK surgeons throughout the United States aren’t marketing their services very well. They’re leaving dollars on the table that are going straight to their competitors.

Sure, you might think that there’s enough customers to go around, but don’t you want most of them? Don’t you want it to be YOUR choice to turn customers away because you are simply too busy to schedule them for an operation? Of course you do, and in this post, you’re going to discover a couple of intelligent ways to market your LASIK practice so that you can get some of those new customers who are looking for correct their vision right this very minute.

Here’s a simple case study of what LASIK Atlanta has been doing and how it’s been working for them. Feel free to steal as much information as you want from this post and apply it to your own practice.

Exactly What LASIK Atlanta Has Been Doing to Get New Customers

LASIK Atlanta GeorgiaSo from what I can tell, the organization was only started a few months back. According to the registration of the website, it’s only been around for three months (at the time of me writing this piece). However, the owner of the website, Tom Spradlin, has been in numerous interviews throughout the Atlanta, Georgia metropolitan news circuit and he’s doing a great job of promoting his free service for consumers. What is this service, you might ask?

LasikAtlanta.org is an all-inclusive consumer advocacy site detailing the in’s and out’s of the field of laser vision correction. It only focuses on one specific area…Atlanta, GA. According to Mr. Spradlin’s recent interview, the reason for focusing on Atlanta only, is so his staff members can take the time to thoroughly vet all of the LASIK surgeons in the area. Since it’s such a new organization, doing anything else outside of it’s headquarters would be taking on too much, and they don’t want to overextend themselves.

If you look on the LASIK Atlanta Facebook page, you’ll see that they update their content frequently with the appropriate hashtags to gain interest from people searching for corrective vision surgery. It doesn’t matter if the potential customer has astigmatism, nearsightedness, or farsightedness, they address all concerns right there on their fanpage.

Be Like LASIK Atlanta and Put Out Fresh Content.

Another thing that this organization is doing extremely well is putting out additional websites that address specific problems and frequently asked questions. For instance, they’ve got a blogspot site, a tumblr site, an instagram account, twitter, and many others that they update frequently. Each of these addresses very specific issues all tied to vision correction, but with certain themes dedicated to each. For instance, on their wix site, they only talk about LASIK cost management. You see what they did there?

For more information on how you can use this information to market your own LASIK practice, shoot us an email and if we get enough interest, we’ll spell it out for you on our next post.

New Varicose Veins Natural Treatment Marketing Tactics

So all of a sudden, almost out of nowhere, I’m seeing a ton of advertising and marketing being done for companies that produce varicose veins treatment creams, supplements, herbal tonics, and devices. What most of the American public doesn’t know, is that almost all sales language is completely made up to sound like the best doctors in the country have recently ‘uncovered’ some breakthrough formula. It’s all the same. I asked the marketing gurus over at Veritas Inc what they thought about it and what they had to say completely blew my mind. The president of the marketing firm stated that this type of marketing has been going on for ages. It’s not just with spider vein treatments either. It’s with anything health related. Where someone can stand to make a few bucks from selling a product, you can be sure that there are plenty of marketers waiting in line to promote that very product.

Granted, according to the Safety & Health Council on Varicose Veins, there are certain natural treatments that people can use that seem to be pretty effective. To read more about the legitimacy of the options for varicose veins and natural treatment, be sure to investigate the authority on the subject, the SHC. Now that being said, there are plenty of other people with fake testimonials saying that this product or that product is better than all the rest. What I can’t believe still is that most people believe what they read! They say a sucker is born every minute, but with the availability of the internet, it’s more like every second!

Here’s what these guys do…they take the same old ingredients that all of the other supplements for varicose veins have in them and come up with a new fancy name. They then come up with new packaging and place all of the required warning labels on it. They make it look as though it’s the newest thing on the market, but neglect to tell people that they could have bought it under a ton of other names as well.

You see with most of the natural treatments out there, not just for varicose veins, the ingredients aren’t really proprietary, Many scientists are able to reverse-engineer what all is in varicose veins natural treatments and give that information over to any company willing to pay the money. I don’t know about you, but that seems just a little shady to me…but I guess that’s just marketing.