The following is a case study that Veritas Inc did with an Atlanta bail bonds company who offer their services 24 hours a day. It’s not these people never sleep, its just that they have separate shifts that they work. You never know who is going to need bail money at four in the morning. But these people need someone that they can rely on to get them out of jail…preferably quickly.
So, Veritas Inc worked with them. Here’s what they did in the early stages of the marketing campaign. They worked on the company’s social media properties and optimized them with their current hours. 24/7 isn’t an option on most platforms, but they figured out how to make it work across all current social media.
The company then when into the the separate pages of the bail bonds website that the company has set up and made sure that the mention of their hours was listed somewhere on the page. You have to be aware of over-optimization a lot of times these days, so they just made sure their bonding agency had these mentions just once or twice per page.
After just those few tweaks, their phone started ringing after hours. It turns out that people were actively searching for this term online. Who knew? Right? Wrong. Veritas knew and through their keyword research, they were able to find these customers who were reaching out to random companies who didn’t actually state their hours anywhere on the G+ profiles or their website. What a waste. But it didn’t stop there.
The next thing that this marketing firm did for the bonding agency was to create multiple citations all over the web that look like this:
Bail Bonding Now
235 Peachtree Street Northeast #400
Atlanta, Georgia 30303
This is called a NAP citation. It stands for “name, address, phone number.” This method doesn’t just apply to a bondsman, it works for any local business that wants better local listings. In Atlanta and the Cobb County area especially, the competition can be pretty fierce. Someone who is just trying to get their foothold in the industry can be beaten out pretty quickly because these other companies that have long-been established have a budget that they can throw at marketing. Luckily enough, there’s room for this bail bonds company to rise to the top. These company’s aren’t that good at marketing.
I hope you never find yourself in a situation in which you will need 24 hour bail bonds in Atlanta, but if you do, you can always just use the contact information above, or you can use this map that we’ve provided to find some of the other bondsman agencies in the Atlanta, Georgia metropolitan area…especially Cobb County.
I’ll update this post a little later with additional information and our findings. So far…so good though. The company has reported a strong influx of phone calls from people who need bailed out during the wee hours of the morning. Unfortunate for them, but good for business I suppose.