Marketing Your LASIK Practice to Get New Clients

Every business owner knows that a product or service is only worth what someone is willing to pay for it. What many fail to realize is that there is something even more important beyond that. If your target market doesn’t know about your product or service, then no one is going to buy it. Period. I’ve looked into the field of laser vision correction and found that many of the LASIK surgeons throughout the United States aren’t marketing their services very well. They’re leaving dollars on the table that are going straight to their competitors.

Sure, you might think that there’s enough customers to go around, but don’t you want most of them? Don’t you want it to be YOUR choice to turn customers away because you are simply too busy to schedule them for an operation? Of course you do, and in this post, you’re going to discover a couple of intelligent ways to market your LASIK practice so that you can get some of those new customers who are looking for correct their vision right this very minute.

Here’s a simple case study of what LASIK Atlanta has been doing and how it’s been working for them. Feel free to steal as much information as you want from this post and apply it to your own practice.

Exactly What LASIK Atlanta Has Been Doing to Get New Customers

LASIK Atlanta GeorgiaSo from what I can tell, the organization was only started a few months back. According to the registration of the website, it’s only been around for three months (at the time of me writing this piece). However, the owner of the website, Tom Spradlin, has been in numerous interviews throughout the Atlanta, Georgia metropolitan news circuit and he’s doing a great job of promoting his free service for consumers. What is this service, you might ask?

LasikAtlanta.org is an all-inclusive consumer advocacy site detailing the in’s and out’s of the field of laser vision correction. It only focuses on one specific area…Atlanta, GA. According to Mr. Spradlin’s recent interview, the reason for focusing on Atlanta only, is so his staff members can take the time to thoroughly vet all of the LASIK surgeons in the area. Since it’s such a new organization, doing anything else outside of it’s headquarters would be taking on too much, and they don’t want to overextend themselves.

If you look on the LASIK Atlanta Facebook page, you’ll see that they update their content frequently with the appropriate hashtags to gain interest from people searching for corrective vision surgery. It doesn’t matter if the potential customer has astigmatism, nearsightedness, or farsightedness, they address all concerns right there on their fanpage.

Be Like LASIK Atlanta and Put Out Fresh Content.

Another thing that this organization is doing extremely well is putting out additional websites that address specific problems and frequently asked questions. For instance, they’ve got a blogspot site, a tumblr site, an instagram account, twitter, and many others that they update frequently. Each of these addresses very specific issues all tied to vision correction, but with certain themes dedicated to each. For instance, on their wix site, they only talk about LASIK cost management. You see what they did there?

For more information on how you can use this information to market your own LASIK practice, shoot us an email and if we get enough interest, we’ll spell it out for you on our next post.

New Varicose Veins Natural Treatment Marketing Tactics

So all of a sudden, almost out of nowhere, I’m seeing a ton of advertising and marketing being done for companies that produce varicose veins treatment creams, supplements, herbal tonics, and devices. What most of the American public doesn’t know, is that almost all sales language is completely made up to sound like the best doctors in the country have recently ‘uncovered’ some breakthrough formula. It’s all the same. I asked the marketing gurus over at Veritas Inc what they thought about it and what they had to say completely blew my mind. The president of the marketing firm stated that this type of marketing has been going on for ages. It’s not just with spider vein treatments either. It’s with anything health related. Where someone can stand to make a few bucks from selling a product, you can be sure that there are plenty of marketers waiting in line to promote that very product.

Granted, according to the Safety & Health Council on Varicose Veins, there are certain natural treatments that people can use that seem to be pretty effective. To read more about the legitimacy of the options for varicose veins and natural treatment, be sure to investigate the authority on the subject, the SHC. Now that being said, there are plenty of other people with fake testimonials saying that this product or that product is better than all the rest. What I can’t believe still is that most people believe what they read! They say a sucker is born every minute, but with the availability of the internet, it’s more like every second!

Here’s what these guys do…they take the same old ingredients that all of the other supplements for varicose veins have in them and come up with a new fancy name. They then come up with new packaging and place all of the required warning labels on it. They make it look as though it’s the newest thing on the market, but neglect to tell people that they could have bought it under a ton of other names as well.

You see with most of the natural treatments out there, not just for varicose veins, the ingredients aren’t really proprietary, Many scientists are able to reverse-engineer what all is in varicose veins natural treatments and give that information over to any company willing to pay the money. I don’t know about you, but that seems just a little shady to me…but I guess that’s just marketing.

Atlanta, SEO, and Marketing Firms

A lot of local residents have unfortunately found out that in Atlanta SEO is not necessarily marketing. Every business inside the Atlanta, Georgia metropolitan area gets several phone calls a week for search engine optimization services, and most of them make empty promises.

Atlanta Search Engine Optimization Company

In the marketing world, everyone loves to say that they do “SEO.” Everyone just loves the title for some reason and they also love to say that they do “digital marketing” or “online brand management.” What you have to consider though, is that there are no requirements to give yourself a title like that. The one Atlanta search engine optimization company that is actually a specialist (that I know of) is called Force Boost. Here’s the company’s contact information if you’re interested in increasing you company’s search engine visibility. I’ve had experience with them in ranking this website, and also with the keyword research itself, and I know for a fact that they do a great job with any online marketing campaign.

Force Boost
1425 Ellsworth Industrial Blvd NW #20 Atlanta, GA 30318
470-209-8754

One of the things that you should be increasingly aware of when a random company calls your receptionist and asks for the owner to give some SEO services is the price point. A lot of these companies are offering seemingly spectacular services for $500 a month. Now tell me this. If you could pay an employee $125 per week to perform a job for you, how good of a job do you think they will do? I mean, seriously. Every company out there has different levels of competition on the search engines and a one-price-fits-all method should definitely raise a few red flags in your eyes.

Another thing to be wary of is when a company offers to give you a SEO’d listing on directory sites. First of all, you can do that yourself. In fact, you could hire an intern to find all of the relevant web directories in your industry and submit your information. You wouldn’t have to pay them a thing! So, why doesn’t everyone hire someone to do this? Well, to be quite honest with you, there’s no value in it anymore. A lot of these “SEO companies” are just sticking to what used to work ten years ago and selling it to business owners who don’t know any better. Be careful of that.

The last thing I would say to look out for, especially in Atlanta, Georgia, is surprisingly optimistic expectations of results. Some Atlanta search engine optimization companies will make claims that you will see results in 30 days or your money back. While this does seem very inticing, it’s a bunch of b.s. No one can rank a website in thirty days. They may be able to rank your website for some meaningless term that no one is searching for, but not for anything that is going to yield you any new customers. Just because the keyword research shows that people are searching for something quite a bit, doesn’t mean that those people are looking to buy a particular service or product.

All in all, when searching for Atlanta SEO services, I highly recommend you check out the SEO company, Force Boost. Again, I’ve had personal experiences with the company and they do great work with social media marketing, web design, and reputation management. If you choose to go with another company, that’s perfectly fine, but I hope the above warnings stick with you on your hunt.

24 Hour Bail Bonds Atlanta, GA Cobb County – Case Study

The following is a case study that Veritas Inc did with an Atlanta bail bonds company who offer their services 24 hours a day. It’s not these people never sleep, its just that they have separate shifts that they work. You never know who is going to need bail money at four in the morning. But these people need someone that they can rely on to get them out of jail…preferably quickly.

So, Veritas Inc worked with them. Here’s what they did in the early stages of the marketing campaign. They worked on the company’s social media properties and optimized them with their current hours. 24/7 isn’t an option on most platforms, but they figured out how to make it work across all current social media.

bail-bonding-marketing-case-study-image_400x

The company then when into the the separate pages of the bail bonds website that the company has set up and made sure that the mention of their hours was listed somewhere on the page. You have to be aware of over-optimization a lot of times these days, so they just made sure their bonding agency had these mentions just once or twice per page.

After just those few tweaks, their phone started ringing after hours. It turns out that people were actively searching for this term online. Who knew? Right? Wrong. Veritas knew and through their keyword research, they were able to find these customers who were reaching out to random companies who didn’t actually state their hours anywhere on the G+ profiles or their website. What a waste. But it didn’t stop there.

The next thing that this marketing firm did for the bonding agency was to create multiple citations all over the web that look like this:

Bail Bonding Now
235 Peachtree Street Northeast #400
Atlanta, Georgia 30303
770-799-6756

This is called a NAP citation. It stands for “name, address, phone number.” This method doesn’t just apply to a bondsman, it works for any local business that wants better local listings. In Atlanta and the Cobb County area especially, the competition can be pretty fierce. Someone who is just trying to get their foothold in the industry can be beaten out pretty quickly because these other companies that have long-been established have a budget that they can throw at marketing. Luckily enough, there’s room for this bail bonds company to rise to the top. These company’s aren’t that good at marketing.

I hope you never find yourself in a situation in which you will need 24 hour bail bonds in Atlanta, but if you do, you can always just use the contact information above, or you can use this map that we’ve provided to find some of the other bondsman agencies in the Atlanta, Georgia metropolitan area…especially Cobb County.

I’ll update this post a little later with additional information and our findings. So far…so good though. The company has reported a strong influx of phone calls from people who need bailed out during the wee hours of the morning. Unfortunate for them, but good for business I suppose.

Veritas Inc Atlanta Georgia & Charity Work

veritas inc atlanta georgia reviewsThings aren’t always what they seem at Veritas Inc in Atlanta, GA – I mean don’t get me wrong, Georgia is hot and there’s tons of traffic – but this company is doing something very special within the city limits. In this article, I’m going to tell you about some of the charity events that the company is putting together, so stay with me because there’s more than meets the eye when it comes to the company’s true purpose.

Although charity does great things for the community and the people affected, it also does some really nice things for the people that volunteer their time and effort as well. When those people share a common interest and work at the same company, the benefits are countless.

Veritas Inc in Atlanta GA Charity Fundraising

One of the biggest reasons that this company is so successful, is that they continually give back to the community. They have raised thousands of dollars for the organization, Operation Smile. This global charity provides no-cost medical procedures and aftercare for children born with cleft lip and cleft palette. Some of these children are ostracized from their communities due to their facial deformity. Some of these children don’t make it to see their first birthday due to health complications.

Veritas Inc in Atlanta, GA has raised over $15,000 for this cause and truly believes that what they are doing will help make the world a better place. To read more about these charity events and the culture at the corporation, visit Veritas Inc in Atlanta, GA on their employee blog. You’ll see that what they are doing is truly magnificent and a worthy cause.

Veritas Inc in Atlanta Georgia Benefits as Well

veritas inc atlanta georgia

By doing charity work and contributing to a goal that is bigger than one’s self, a stronger sense of pride is developed within the workplace. This pride doesn’t come naturally. Sure, we all have a sense of pride in doing our work, but at the same time, you can’t really know that what you are doing is actually important. I’m sure its important for the company’s bottom line and your personal income, but knowing that you are doing something truly amazing for someone else is a feeling that you can’t get  any other way than doing charity work and holding philanthropic events.

The benefits to the employees of Veritas Inc in Atlanta, Georgia far outweigh the time and effort spent outside of work. The staff of this Atlanta-based corporation works extremely hard during the day and they also work very long hours. They are paid well, but salaries never give a true sense of accomplishment. To read more about some of the company’s most recent ventures and to see how employees truly feel about working at the company, visit Veritas Inc in Atlanta, Georgia on their employee guide website. You’ll find that charity work and philanthropy aren’t all they are doing right.

Working at Veritas Inc in Atlanta, Georgia

Working at the Atlanta-based marketing company has its challenges. The flow of the day is very fast paced and dynamic. Things change all of the time in the sales and marketing industry and these guys definitely know how to roll with the punches.

You’ll never find a group of harder working individuals than those who work at Veritas Inc in Atlanta, Georgia. That much is certain.